Coaching minus the cringe
Next-level personalized coaching for entrepreneurs
| Real conversations.
| BS-free strategies.
| No generic advice.
| Zero judgment.
Calling all entrepreneurs, executives, and business leaders.
Today might be the day you start taking steps towards a life to be proud of, without giving up on your mental health.
“Thank you for changing the way I see the world.”
Gideon Dibane – Senior Engineer | South Africa
You’re a born winner.
And you demand more out of life than the average person.
You’ve worked your way up, and now, when people look at you, they want to be you. But hey, you don't want to stop there.
You want more freedom, more money, more time, and, of course, more success.
Whether it means taking your company global, setting your industry on fire with big ideas, venturing into the unknown to create something incredible, or finally starting doing what you’re meant to be doing.
There’s a passion burning inside you, I see it. Even when you feel like you don't have an ounce of energy left.
You're the type that won't sell yourself short for anything, and you don't quit until you're exactly where you want to be.
But hold up! Burnout isn’t a badge of honor.
There’s no glory in being chained to your laptop all day long, either.
The idea that you must ignore your health and give away your sanity to make it as an entrepreneur is ridiculous.
Let me help you find your purpose before it slips out of view, survive overwhelm, and keep your body and mind in good shape, so you can stick around long enough to live the life you’ve always wanted.
We’ll be a great fit if you want to
Move from ‘stuck’ to ‘killing it’
without turning into an energy-drained zombie.
Become laser-focused on what to do next
without reading yet another self-help book.
Be challenged to move through your tasks
without being told what’s good for you.
Ditch the ‘there’s never enough time’ feeling
without racing through a jam-packed schedule.
Do what you love, on your own terms
without being judged for your choices.
Get your name in the spotlight
without living to other people’s expectations.
Make an attention-grabbing impact
without the drama of sacrificing your lifestyle.
Hi there, I'm Kristyna Zapletal, an entrepreneur coach based in Boston.
For the past 10 years, I’ve coached phenomenal entrepreneurs all over the planet, and collaborated with high-impact organizations such as the World Bank, Microsoft, Google for Startups, Facebook, New York University, or the Global Entrepreneurship Network.
It doesn't excite me to perform empty pep talks or give you the common advice you’ve given yourself a thousand times before.
For me, great coaching is not about cheerleading you into temporary spikes of productivity or fixing your flaws, either.
Walking together towards greatness, one step at a time, one solution at a time, one conversation at a time.
That's coaching.
I'm not a quick-fix or a magical-potion kind of coach.
“Kristyna's coaching style is empowering. I was impressed on many occasions by Kristyna's deep understanding of human nature and empathy. She actually listens and creates a safe space where there is no judgment.”
LARA OLIVETTI
Founder of Smart Dual Citizenship
Joint Chief of Infoscandinavia
Citizen / LGBT+ Rights Advocate
“Kristyna worked like a drug or catalyst for me. She is like a female Yoda. She listens, asks the right questions to make me think, and pushes me to action. Kristyna also offers advice when asked for it. She knows what she is talking about.”
PATRICK PISSANG
Founder of SalesHero
Author of The Black Phoenix Curse
LitRPG Innovator
“Kristyna’s approach is very collaborative. She asks tough questions, makes suggestions but doesn’t impose her ideas, and guides you to find your own solutions. She is encouraging and supportive and is invested in your growth.”
ROSHANAK JABERI
Founder of Jaberi Dance Theatre
Director of Woman in White
Dora Award Winner
“I’m in a much better place than I was 6 months ago, and I feel again my life projects are heading in the right direction. Kristyna’s coaching style is grounded, intelligent, and knowledgeable. She makes sure the right questions are asked.”
ÉTHIENE THOUIN
Founder of SQLNext
Creator of AppSQL Language
Deep Tech Visionary
“Having Kristyna as my coach, my business thinking has shifted 360º. I recognized my weaknesses and turned them into strengths. Every time I have an issue I come to her. I call her my guardian angel.”
RITTA WAKIM
Founder of The True Vegan Body
Organizer of Breathe With Beirut
Multiple Champion
Imagine
Waking up and looking forward to the day ahead—instead of dreading it.
Imagine
Being able to let go of the junk that tends to weigh you down.
Imagine
Freeing yourself from destructive habits and toxic thought patterns.
Imagine
Knowing the right choices for your life, work, and relationships.
Imagine
Being able to straighten things out as soon as something throws them off.
Imagine
Rocking your daily life with confidence and courage.
Your time is golden. Let’s fly!
One-on-one individual coaching and ongoing support to fast-track your growth
Maybe you’ve only just decided to start your own business. Maybe you're already vastly successful. Either way, you've entered a creative superhighway and are serious about living an applause-worthy life.
For the next few months, we will embark on a transformative journey together, meeting once every two weeks or once every week for 2-hour coaching sessions.
These sessions will not only focus on vital areas such as self-awareness, motivation, self-care, strategy, and cultivation of long-lasting habits but will also ensure that each session concludes with a definitive action plan outlining your next steps.
This approach guarantees that our progress is not only measured but also continuously built upon.
In addition to our weekly/biweekly meetings, we’ll use a collaborative online project board to visually track everything that unfolds in our sessions as well as to monitor your professional and personal results.
This will help keep you fully engaged and up-to-date with our progress.
Pay as you go.
The monthly subscriptions give you the flexibility to set the pace of your progress and frequency of your sessions, and you can cancel them any time.
INTRO
$200
A 30-minute consultation to clarify your goals, address any questions, and determine if this coaching is the right fit for you.
This isn't a coaching session but a chance to explore the approach and process before making a commitment.
CORE
$2,500/m
1:1 biweekly video calls (2 x 120min)
1:1 chat communication (unlimited)
Trello board to track progress
___
Setting measurable goals and tasks
Developing strategies as goals evolve
Reframing limiting thought patterns
Identifying resources to achieve goals
Learning skills to fuel personal growth
Building habits that support success
Cancel anytime
ELITE ★
$5,000/m
1:1 weekly video calls (4 x 120min)
1:1 chat communication (unlimited)
Trello board to track progress
___
All benefits of the CORE plan
Cancel anytime
How does it work?
Fill out a short form to share your goals and preferences.
In the form, choose the plan that works the best for you (or pick the intro call).
I’ll email you within 3 business days with available time slots for the next two weeks. (If none work, don’t worry—we’ll find a time that does.)
Once payment is done, you’ll receive a short, easy-to-read coaching agreement covering confidentiality, rescheduling policy, and other key details. You’ll also get the Zoom link for our first session and access to your dedicated Trello board.
Do you have questions?
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No, you don't.
You don't need a coach, just like you don't need a personal fitness trainer or a nutritionist, for example.
Everybody has the capacity to improve the quality of their own lives.
However, you can choose to hire a professional to help you with your body, your mind, or your career, given that:
They provide clear added value and expertise.
They guide you in an efficient, supportive, and sustainable way.
It's what you want, not what others have told you to do.
It won't place an excessive financial burden on your family or business.
You're genuinely committed to your personal growth and are ready to work hard.
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A coach creates a safe conversational space where you can express your feelings, share your challenges, and work out a plan for your future.
They don't judge and they don't make decisions for you.
They provide support, guidance, and encouragement to help you achieve both your short-term goals and long-term visions.
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Telling you what to do.
If that’s what you need, meet a friend, call your parents, or ask your boss. A coach is your partner, who supports you in coming up with your own answers and choosing your own destinations.
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During the first few sessions, we will discuss your goals, opportunities, and obstacles, as well as your values, beliefs, needs, and the areas of your life you’d like to change.
Based on that, we’ll:
Evaluate what’s working and what’s not, in your life or business
Identify resources, tools, and new skills to achieve your goals
Lay out the next steps so you can immediately move forward
Break down tasks into manageable chunks, so you can breathe
Remove mental barriers and reframe limiting thought patterns
Start building good, healthy habits, and help you stick to them
Look for new ways to solve any problem or issue that comes up
At the beginning of each meeting, we’ll review your progress and adjust as needed. By the end of each session, you’ll leave with a crystal clear plan for the following week(s) to maintain momentum.
While we’ll work on tangible steps, coaching isn’t just about checking boxes—it’s about understanding and adapting to what matters most to you. No one's life story is linear, and neither is the coaching process. You might come to me with one goal and we’ll end up uncovering a totally new one – or a set of new ones - – which you'll choose to go ahead with instead.
My job isn’t to bring you only from A to B. And I definitely don’t want to tell you how to run your life. I’m here to help you develop the skills you need to work better with your own mind and emotions, your relationships, and even your physical body, so you feel aligned with both your purpose and potential.
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Just like one-size-fits-all clothes, one-size-fits-all solutions rarely fit anybody. If what you're looking for is a generic formula for everlasting prosperity and true happiness – I'm sorry, I can't help you.
I simply ask questions. A lot of them. Questions that will make you squirm. Questions that will make your brain hurt a little. And then I help you find the answers in a safe and judgment-free zone.
It does take time. But don’t forget that time speeds by when you’re talking about something that matters to you.
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Self-work is the unsung hero. It isn’t easy, but it will bring you closer to your goals.
So, you do have a choice. You can choose to do nothing in between our sessions. Or you can do quite a lot.
The same holds true when you hire a personal fitness trainer. They can guide you to get into the best shape of your life, but it's ultimately up to you to show up, sweat, and have fun working out.
If you don't, nobody is going to judge you. If you do, you'll get ripped and strong.
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You can find all the frequently asked questions here.
If you don’t find the answer you need, please reach out to me at coach@kristyna.co.
Why work with me?
✔️
When you work with me, it’s just the two of us. One-on-one. Human and real.
No jargon, platitudes, or hyped-up fluff.
No one-size-fits-all solutions.
No “do it yourself” generic info.
No pre-recorded webinars.
No guru-culture masterminds.
✔️
Real-time motivation. Rapid progress.
Private online project board for goal-setting and task-tracking.
Video calls so that you can be anywhere you feel good.
Private email or encrypted messaging support in between the sessions.